How Much Does Facebook Reels Pay: A Comprehensive Guide

Have you ever wondered how much money you could make by posting short videos on Facebook Reels? You’re not alone – with Reels gaining popularity, creators are curious about the earning potential on this new platform.

Facebook launched Reels in 2020 as their short-form video feature to compete with other apps like TikTok and Instagram Reels. Like those platforms, Facebook Reels allows creators to make 15-60 second multi-clip videos set to music or other audio. Similar to TikTok and Instagram, Facebook pays certain creators through its Reels Play bonus program. But how much can you expect to earn from Facebook Reels? 

In this comprehensive guide, we’ll break down exactly how the Reels Play payments work, how much money creators are making, tips to increase your Reels earnings, and everything else you need to know about making money from Facebook Reels.

Understanding Facebook Reels Monetization

What are Facebook Reels?

Facebook Reels is a feature within the Facebook platform that allows users to create and share short-form videos, similar to the popular platform TikTok. With Facebook Reels, content creators can showcase their creativity, engage with their audience, and potentially monetize their content.

Facebook Reels Monetization Requirements

Before diving into the payment details, it is crucial to understand the requirements for monetizing your Facebook Reels content. As of now, Facebook Reels monetization is available only in select regions, and creators must meet certain eligibility criteria. Here are the key requirements:

1. Content Eligibility: Your content must adhere to Facebook’s Community Standards and Content Monetization Policies. It should not contain any prohibited content, such as hate speech, violence, or copyright infringement.

2. Page Eligibility: To monetize your Facebook Reels, you need to have a Facebook Page that complies with Facebook’s Partner Monetization Policies. This includes having at least 10,000 followers on your Page.

3. Country Eligibility: Facebook Reel monetization is currently available in specific countries. Ensure that you are located in one of these regions to be eligible for monetization.

4. Compliance with Monetization Standards: You must comply with Facebook’s Monetization Standards, which include guidelines on content authenticity, engagement bait, and intellectual property rights.

Meeting these requirements is the first step towards monetizing your Facebook Reels content. Once you fulfill these criteria, you can proceed to explore the potential earnings.

How Much Does Facebook Reels Pay Per 1,000 Views?

One of the most common questions asked by content creators is how much they can earn per 1,000 views on Facebook Reels. Unlike platforms like YouTube, Facebook Reels does not have a fixed payment structure based on views. Instead, Facebook Reels pays content creators based on the ad revenue generated from their content.

When your Facebook Reels content is monetized, ads may be displayed alongside your videos. The revenue generated from these ads is shared between Facebook and the content creator. Although the exact revenue split is not publicly disclosed, it is generally understood that content creators receive a percentage of the ad revenue.

It is important to note that the amount you earn per 1,000 views can vary based on several factors, including the region, audience engagement, and advertiser demand. Therefore, it is not possible to provide an exact figure for how much Facebook Reels pays per 1,000 views.

How Much Does Facebook Reels Pay Per View?

Similar to the previous point, Facebook Reels does not have a fixed payment structure per view. The earnings from your Facebook Reels content are dependent on the ad revenue generated and the engagement your videos receive.

Facebook Reels pays content creators based on the number of ad impressions and the revenue generated from those impressions. Ad impressions refer to the number of times an ad is displayed to viewers. The more impressions your content receives, the higher the potential earnings.

It is worth mentioning that the engagement your videos receive, such as likes, comments, and shares, can also impact your earnings. Higher engagement indicates that your content is resonating with your audience, which can lead to increased ad revenue.

General Earnings per View

  • Facebook doesn’t disclose a precise formula, but estimates range from fractions of cents to $0.10 per view.
  • Some reports suggest high-performing creators might earn up to $1 per view, but this is rare.
  • To make significant income, you’d need high view counts and engagement.
how much does facebook reels pay per view

Maximizing Your Facebook Reels Earnings

While the exact payment structure of Facebook Reels remains undisclosed, there are several strategies you can employ to maximize your earnings:

1. Create Engaging Content: Focus on creating high-quality, engaging content that resonates with your target audience. The more engaging your content is, the higher the chances of attracting viewers and generating ad revenue.

2. Build a Strong Following: Invest time and effort in growing your Facebook Page following. Having a larger audience increases the potential for ad impressions and, consequently, higher earnings.

3. Promote Your Content: Utilize other social media platforms to promote your Facebook Reels content. Cross-promotion can help drive more traffic to your videos, increasing the likelihood of ad impressions and revenue generation.

4. Engage with Your Audience: Interact with your viewers by responding to comments, asking for feedback, and encouraging discussions. Building a loyal and engaged community can lead to higher engagement rates and, subsequently, increased earnings.

Tips and Hints on How to Earn Money with Facebook Reels

  • Stay updated on Facebook’s monetization policies and programs, as they may change frequently.
  • Be patient and consistent. Building a successful Reels audience takes time and effort.
  • Don’t get discouraged by low initial earnings. Focus on creating great content and attracting viewers, and the financial rewards may follow.


In conclusion, Facebook Reels provides content creators with the opportunity to monetize their short-form video content. While the exact payment structure remains undisclosed, Facebook Reels pays content creators based on the ad revenue generated from their videos. By meeting the eligibility requirements, creating engaging content, and building a strong following, you can maximize your earnings on Facebook Reels. 

Remember, success on any platform requires dedication, consistency, and a deep understanding of your target audience. With the right approach, Facebook Reels can be a lucrative platform for content creators to showcase their talent and generate revenue.


Q: Does Facebook Reels pay?

A: Yes, but the amount varies greatly and depends on several factors. There’s no guaranteed income per view.

Q: How much can I earn per view on Facebook Reels?

A: Estimates range from fractions of cents to $0.10 per view, with rare cases of up to $1. These are estimates, and your actual earnings will likely be lower.

Q: Is it possible to make a good living from Facebook Reels?

A: It’s challenging to rely solely on Reels for your main income. Most successful creators combine Reels with other monetization methods like brand partnerships, affiliate marketing, or selling their products.

Q: What’s the Reels Play Bonus Program?

A: This invite-only program offers bonuses for Reels with at least 1,000 views over 30 days. You can potentially earn up to $35,000 per month, but access is limited.

Q: How can I increase my earnings from Facebook Reels?

A: Focus on creating high-quality, engaging content that resonates with your audience. Build a strong following, track your analytics, and explore other monetization options beyond just views.